When the Internet was young(er), publications, like other businesses, began establishing outposts there. This now seems like something of a recap of the original frontier experience: the Internet was fresh ground, unexplored territory, ripe for shaping, settling, colonizing, conquering. It may be going too far to say the whole thing exemplifies Frederick Jackson Turner’s Frontier Thesis (which in any case is still contested), but the expansion into the online realm has certainly been critical for periodicals.
Curiously, while most other businesses went to the Internet to sell, periodicals didn’t. Continue reading